Riley Nicole Colfer

Being a Jersey Girl, my upbringing in such a vibrant place was deeply influential. From an early age, I cherished interacting with others in every place I found myself. Whether it was joining my dad at the marina or spending my day at the beach, I would always create a meaningful connection with at least one individual. I gradually realized that I was consistently "seizing the moment," either by photographing a sunset or filming a band performing at a fancy restaurant where I was dining. I had an eye for digital art. It was during my time at Monmouth University that I began appreciating the complexities of media studies and communications, prompting me to start my design account for enjoyment and to grow my knowledge. 

 

Here, I became aware of all the rapidly evolving trends in the digital world and learned how to professionally navigate a variety of social media sites. Over the past few years, I have created strategies for starting from zero and building a successful platform. Along with expanding previously created platforms into something larger during my time working as a freelancer for well-known companies. The most significant tip I obtained in digital marketing was to build and obtain a relationship with your audience. I realized that my personality was being seen on the screen and in the statistics. I believe that what motivates a partner to continue working with you is when they see and encourage the characteristics that make you who you are as a person.